Marketing With Trade Show Displays

By trade show display, we mean screens, banners as well as other promotional material, which are set up for display in a make-shift booth or stall at a trade show. Trade show displays vary greatly in terms of size, cost as well as complexity. However, the basic purpose of all these displays is that of visual representation of particular interest. Trade show displays generally make use bold images along with catchy phrases, for attracting visitors who attend the trade show or trade fair. This provides the sales people to tell the customers about their own products. As it is, these displays are an excellent way to attract more and more people. The more attractive your display is, the more the number of people who would be attracted. As a matter of fact, the outcome of the entire exercise depends on the quality as well as message on the display.
These days, displays are playing a very important role in regard to the overall business of the companies in such events; and are used for solving a variety of purposes, such as selling the products/services, promotion of products/services, launching a new product or service, as well as imparting education in regard to a particular product/service. Since these displays play such an important role in the sales and promotion of a product.
These days, such displays are available in a wide range of design styles, shapes and sizes. The following are some of the most popular options in this regard:
Tabletop displays
Such displays are generally in the form of a small metal frame which may easily fold into a carrying bag. The display features graphic panels that can be attached to the frame, with the help of fasteners. Such displays are usually easy to set up, and therefore little or no labor arrangement is required. As the name suggests, these displays are set up on a table.
Table covers
In case of such displays, customized table covers are used for displaying a wide range of information in regard to the sales or promotion of such products or services. One of the major advantages of such a display is that they are extremely easy to set up.
Pop-up Displays.
Pop-up displays are definitely one of the most common types of displays. These displays are made of a number of materials; however these days they are generally made of plastics. In this kind of display, a flexible panel is attached to a roller over which the graphic folds.
Apart from these, there are several other types of displays, such as Pipe and Drape, Modular Exhibits, Panel & Frame Systems, Portable Hybrid Displays, as well as Custom Exhibits. In any case, trade show displays can play a very important role in the promotion of your company.

Types of Trade Show Displays

Trade show displays refer to screens, banners as well as other types of displays that are used for displaying information at stalls or booths in trade fairs. Depending on the type of purpose that they solve, such displays are available in a wide range of sizes, costs as well as complexities and are designed for visual representation of a particular interest, and attracting the attention of the visitors who attend the trade show. Such displays generally make use of images as well as catchy phrases, for luring the visitors, with the intention of selling them various items of the booth.
A trade show display may serve several purposes. Apart from selling a product, it may also be used for launching a new product, correction of misconceptions related to the company, as well as creating awareness. As it is, these displays along with the trade show itself play a very vital role in the overall business of a company. As a matter of fact, in recent times, the rise is the number of trade fairs are a standing testimonial to this phenomenon.
As it is, trade show displays are of various types. The following are some of the most common types of such displays, which are used in trade fairs and conventions:
Tabletop displays.
A tabletop display generally consists of a metal frame work that can be folded and carried in a small carrying case. One of the most important characteristics of such a display is that it can be easily set up and do not require much of effort for doing so. This saves on the labor cost. They are also easy to carry. Such displays are set over a table.
Pipe and Drape
This is another common type of trade show display. Such displays usually consist of a metal frame with upright posts, which are supported by base plates, along with cross beams over which the drape is threaded or tied. In many cases, such displays are used as a backdrop for other displays. As it is, they are not designed for supporting any direct weight.
Pop-up Displays
A Pop-up Display consists of a graphic panel, which is fastened to a roller over which the graphic folds. This helps in easy storage. For setting the display, the graphic is drawn over and held to a post behind the roller that supports the graphic in place. Such displays are a light weight option and are easy to carry, as well as set up. Such trade show displays can be made of various materials, but are generally made of plastic.

Trade Show Displays

If you want to launch your product or want to increase your sales or simply want views of the clients on your products then you require nothing else but trade show displays that will be helpful in boosting your sales.
However, you have to be very specific about your targeted audience. For this you require high imagination and a professional presentation. You know that you are not going to have much time to draw the customer’s interest and it takes a very little time to attract them or even loosing them. So, be careful while planning materials to highlight your product and using all paraphernalia for this purpose.
The most common method nowadays being used by the different companies to prop up their products is the use of the graphic images. These graphic images available in all dashing colors can be very attractive and fulfill your target. Apart from this these products are environment friendly also because they utilize all material which is environment friendly. Right from the ultra-violet inks to a paperless ink transfer system, all environment friendly components are being used by the professionals in trade show displays.
These trades show displays are available to rent also. Thus you do not require making huge investments. Only you have to tell the theme to the professionals and the rest of the task is being completed by them. By taking it on rent you can certainly cut down your budgetary cost a lot.
It is not that you have to satisfy yourself with the bigger trade shows displays only. You can redesign these displays into smaller units according to your need. Thus you are getting all expertise to highlight your products.
Apart from the facilities being offered to you by these professional one more factor is going to benefit you that is the warranty on these displays. If any mis-happening takes place then you are liable to get the replacements also.
And this is not the end of the services for you. You can visit the manufacturers websites and choose the display or can share own theme with them. You can come across number of designs being made to showcase your products.
You are bound to witness a change in the sales soon after its use. You product when being pitched with its use then you can certainly expect a huge turnout as this is the demand of today. So don’t shy or lag behind by not using this idea in the age.
So keep your all options open and go for the every minute detail available in the market, discuss with your professional marketing strategists to evolve an effective and innovative method to highlight your products using décor and attraction of these trade show displays.   So just go ahead and make a plan now.