A trade show display may serve several purposes. Apart from selling a product, it may also be used for launching a new product, correction of misconceptions related to the company, as well as creating awareness. As it is, these displays along with the trade show itself play a very vital role in the overall business of a company. As a matter of fact, in recent times, the rise is the number of trade fairs are a standing testimonial to this phenomenon.
As it is, trade show displays are of various types. The following are some of the most common types of such displays, which are used in trade fairs and conventions:
Tabletop displays.
A tabletop display generally consists of a metal frame work that can be folded and carried in a small carrying case. One of the most important characteristics of such a display is that it can be easily set up and do not require much of effort for doing so. This saves on the labor cost. They are also easy to carry. Such displays are set over a table.
Pipe and Drape
This is another common type of trade show display. Such displays usually consist of a metal frame with upright posts, which are supported by base plates, along with cross beams over which the drape is threaded or tied. In many cases, such displays are used as a backdrop for other displays. As it is, they are not designed for supporting any direct weight.
Pop-up Displays
A Pop-up Display consists of a graphic panel, which is fastened to a roller over which the graphic folds. This helps in easy storage. For setting the display, the graphic is drawn over and held to a post behind the roller that supports the graphic in place. Such displays are a light weight option and are easy to carry, as well as set up. Such trade show displays can be made of various materials, but are generally made of plastic.
